The Creative Process behind building Borge Aloba’s Portfolio

I met Borge in one of Photoshoots I produce. He is one of the most sought after hairstylists in the country so working on his portfolio was such a treat.

Yes, I also fix professional portfolios. 🙂

Borge needed to compile his work. Like all the other portfolios, he wanted to showcase his best work. He had quite a number of photos and tear sheets, so we had to filter them with these tips in mind.

Tip number 1: Know the purpose of your portfolio. Borge knew from the moment he called me up what his portfolio was for. “I need to present to (insert company here). He’s not based here so he doesn’t know local celebrities.” So with that I had these in mind: Lessen celebrity photos, showcase variety and FOCUS ON HAIR. Average photo with great hair > Amazing photo with so-so hair.

Tip number 2: Less is more. Like most readers, our attention span (mine too) is slowly decreasing. Weed out all the photos that seem to be redundant or too similar.

Tip number 3: Categorize. Borge wanted something different for his portfolio. He didn’t want the regular categories like: Print, Tear Sheets, Celebrities, Avant Garde, etc. Instead, he wanted to use words that describe the feeling one will invoke when looking at the photos. Pretty deep stuff, but it makes a whole lot of difference.

Tip number 4: Put variety. Put the strong photos at the first, middle and last. Like any good story/movie, there should be an establishing point, scenes that lead to the climax, climax and end. The eyes tend to get overwhelmed when you showcase one strong photo/item after the other. Parang BAM BAM BAM BAM BAM BAM BAM! Masakit sa mata.

Tip number 5: Know your medium and use it to your advantage. This really helps with the layout of the photo. I used a free HTML5 web builder called Wix and used the barest template to give me the most creative freedom. Since the strongest photo is Ornussa’s blonde afro, we decided to make it the focal point in the middle.

The result is a clean, simple and easy to navigate website where the photos represent the talent that Borge has. And what’s better news is the clients loved his presentation, website included. 🙂

Congratulations, Borge! So proud of you! Check out his portfolio at www.borgealoba.com.

Here's a screen grab of Borge's site.

Here’s a screen grab from Borge’s site.

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